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Mastering Analytics: Essential Tracking Tools for Content Creators with Amanda Webb

March 27, 2024

Are you struggling to make sense of your digital marketing efforts? Discover how to harness the power of analytics and get clarity on what's actually helping you grow your creator business!

In this episode of Creator Toolbox, Colin Gray and Jacob Anderson sit down with Amanda Webb, a digital marketing ROI and analytics mentor. Amanda shares her wealth of knowledge on essential tools and strategies for content creators to improve their productivity, measure their marketing efforts, and grow their online presence.

What you'll learn:

This episode is packed with valuable information for creators looking to level up their analytics game. You'll discover:

  • Productivity tools to streamline your workflow

  • Google Analytics tips and tricks for better insights

  • Content creation strategies for various platforms

  • How to use analytics to improve your marketing ROI

  • Inspiring examples of creators and businesses crushing it with innovative marketing

Tools discussed:

  • Toggl: Time tracking tool for improved productivity

  • Apple Fitness: For establishing a productive morning routine

  • Apple Notes: Versatile tool for organizing ideas and projects

  • Google Analytics 4: In-depth discussion on its features and benefits

  • Microsoft Clarity: Heat mapping tool for website optimization

  • Analytics Debugger: Chrome extension for troubleshooting analytics setups

  • Tag Assistant Companion: Tool for debugging Google Analytics and Tag Manager

  • Tag Explorer: Chrome extension for checking cookie compliance

Featured creators:

  1. Woodstock Hotel (Ireland): A family-owned hotel creating engaging, humorous content on social media platforms like Instagram and Facebook.

  2. Dana DiTomaso: Analytics expert sharing in-depth knowledge about Google Analytics and Tag Manager through her live show and podcast appearances.

  3. Sean Casey Fitness: A no-nonsense fitness instructor on Instagram, providing relatable and entertaining content about health and nutrition.

Try this workflow: Weekly planning and time blocking

Amanda shared her productivity hack using Toggl:

  1. Schedule a weekly planning session

  2. Use Toggl to track your time spent on various tasks

  3. Analyze your time usage and identify areas of procrastination

  4. Adjust your schedule to maximize productive hours

  5. Set a daily work goal (e.g., 7 productive hours) and stick to it

Resources:

If you enjoyed this episode, don't forget to subscribe to the Creator Toolbox podcast for more insights on building your creator business. Visit The Podcast Host for everything podcasting, and try Alitu - our podcast maker app - with a 7-day free trial!