From Local to Global: Transforming Your Business Through Content Creation

Are you running a local business and dreaming of reaching a global audience? Discover how content creation can revolutionize your reach and transform your business model!

In this episode, Colin Gray and Jacob Anderson explore the power of content creation in expanding a traditional business's reach. They dive into real-world examples, practical strategies, and tools that can help you transition from a local service provider to a global content creator.

What you'll learn:

• How to leverage content creation to expand your business globally

• Strategies for building a content funnel that attracts and converts customers

• Tools for managing newsletters and staying on top of industry trends

• Insights from successful creators who've made the leap from local to global

Tools discussed:

• ConvertKit: For automated newsletter creation and RSS feed integration

• Stoop: A dedicated app for managing newsletter subscriptions

• Omnivore: An open-source tool for managing newsletters and RSS feeds

• Sparktoro: An audience research tool for finding the best channels to reach your audience

Featured creator: Modern Malinois

Jacob breaks down the success story of Modern Malinois, a dog training business that expanded its reach globally through content creation:

1. Top of funnel: Creating engaging, discoverable content (e.g., YouTube Shorts)

2. Middle of funnel: Offering exclusive, opt-in content to gather leads

3. Bottom of funnel: Selling high-value products or services to a warm audience

This approach allows businesses to monetize both local and global audiences effectively.

Try this workflow: Content Funnel Creation

1. Use Sparktoro to research your audience and identify the best channels for your content

2. Create top-of-funnel content that showcases your expertise (e.g., blog posts, videos, podcasts)

3. Develop a lead magnet (e.g., email course, webinar) to capture email addresses

4. Set up an email sequence using ConvertKit to nurture leads

5. Offer paid products or services to your warm audience, both locally and globally

Resources:

• The Podcast Host's guide to being your own boss

• Basecamp's "Shape Up" method

• Chris Williamson's podcast for inspiration on innovative video content

Challenge:

Think about how you can apply the Modern Malinois method to your business. What type of content could you create to reach a global audience? Share your ideas with us on social media using #CreatorToolbox!

Don't forget to subscribe to the Creator Toolbox podcast for more insights on building your creator business. Check out The Podcast Host for everything podcasting, and try Alitu - our podcast maker app - with a 7-day free trial!